# AdMob ## What is AdMob {% embed url="" %} [Google AdMob](https://admob.google.com/home/resources/what-is-admob/) makes it easy for developers to earn money from their mobile apps with high-quality ads. AdMob maximizes the value of every impression by combining global advertiser demand, innovative ad formats, and advanced app monetization technology. **Why show ads?** Showing ads to app users allows you to create a sustainable source of revenue to help grow your business while you focus on building and developing quality apps. Advertisers get to reach new customers, and users can discover relevant products and services – while enjoying apps for free. So it’s a win for everyone – developers, users, and advertisers. **How AdMob works** Ads are created and paid for by advertisers who want to promote their products or services to app users. Once you create space for ads in your app, AdMob works with advertisers who pay to show ads that are relevant to your users. ## **Ad formats** By delivering the right ads to the right users at the right time, you can continue to give users a great experience while monetizing your app. You can choose from a wide range of formats, including: * **Banner**: Rectangular ads that can be anchored to the top or bottom of the screen. * **Interstitial**: Static or video ads that can appear at natural breaks or transition points, creating engaging brand experiences without disrupting the app experience. * **Rewarded**: Ads that users can choose to engage with in exchange for in-app rewards, like bonus points or an extra “life” in a game. * **Native**: Customized ads that look and feel like a natural part of your app. Unfortunately these ads are only possible to be integrated in Native apps currently. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://enappd.gitbook.io/capacitor-full-app-ionic-angular/features/pro-features/pro-addons/admob.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.